Anne Cochrane, BA

Chief Marketing Officer

Anne has led many successful branding and positioning initiatives. As Director General of Communications and Public Affairs with the Canadian federal government, she spearheaded a repositioning initiative that doubled the organization’s positive public awareness within the first eight months. One of the world’s largest financial services organizations brought Anne in to lead a similar exercise; within the first year, the multi-faceted initiative tripled consumer awareness of the Canadian company. The positioning she developed for a subsidiary of one of the world’s largest commercial real estate corporations was adopted internationally.

Anne has received numerous awards, including one for excellence in strategic planning from the Government of Canada, as well as various marketing and investor communications awards from professional associations. Anne started her career as a journalist, and is experienced in media relations and issues management. She has also led communications for several international mergers and acquisitions.

Grounded planning and strategy is the GPS of a successful business.
— Anne Cochrane